The Resale Game is Broken: Why Sneaker Culture Needs a Reset

There was a time when getting the latest Jordans meant waking up early and waiting in line with your community. Today, it means losing a raffle to a bot farm in less than three seconds. The sneaker game has shifted from a culture of passion to a purely transactional stock market, leaving actual fans with nothing but "L" notifications.

However, the bubble might be bursting. With prices on the secondary market stabilizing and major brands like Nike promising to crack down on botting, there is a glimmer of hope. We might finally be returning to an era where you buy kicks to wear them, not to flip them for triple the price.